Is customer experience really driving your business?

Are the results of your customer experience measurement fully embedded in your business and used to inform strategy and drive customer-centric business activities? 

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Are you really measuring the right things?

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

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What do people want from advertising?

Advertising continues to be an important element of customer journey and experience. After all, it sets expectations against which the experience is judged.

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Are your research efforts hurting the customer experience?

Creating a positive customer experience is now the focus for many businesses. But how many realise that the act of measuring customer experience is also part of that experience?

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Are you running just to stay still?

The pace of market research is changing. New technologies and methodologies are influencing just about every aspect of the industry. Are you keeping up or standing still?

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