Nudging people with Behavioural Economics

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

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Should I give away stuff for free?

Whether you are a small business or a global brand, giving away free stuff can actually make you money. So don’t be stingy about giving away things for nothing. Here’s why.

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