The heaven or hell of Big Data

You can hardly open a business publication, surf the web or attend a marketing conference without hearing about Big Data and its claimed benefits. Here's what we think.

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Nudging people with Behavioural Economics

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

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Is insight really the needle in a haystack?

The present economic climate means that having the right marketing strategy in place has never been more important. Yet for many businesses this goal remains elusive.

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Creating a successful research community

Online market research communities work in exactly the same way as any other communities in real life. But getting these right is not easy. Do you know what to do?

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The chocolate teapot of Social Media

We've used virtually every social media analysis software there is. And there is one thing we’ve learned about these tools – automated sentiment is about as useful as a chocolate teapot.

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