How to make your insight team more strategic

Many client insight teams tell us that they want to be more strategic. They feel that insight can play a much bigger role, but responding to tactical requests leaves little time for anything else.

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Would you recommend NPS to a friend, relative or colleague?

If you were to recommend NPS to a friend, relative or colleague, what would your answer be? We were recently asked this question ourselves and answered a 7 or 8 out of 10. Here is why.

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Creating loyal customers in FOUR easy steps

After many years advising clients about customer experience, satisfaction and loyalty we’ve pulled together a bunch of insights into why people switch suppliers or providers.

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Friends are not who they seem

There is a saying that money can’t buy you friends. But nothing can be further from the truth. Indeed, it’s never been easier to buy a bunch of Facebook friends or Twitter followers.

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My mobile phone keeps asking me things

Mobile market research and mobile surveys are hot. Researchers are coming round to the idea of doing insight collection using mobile devices. Slowly but getting there!

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