Latest articles
Insight that is interesting, engaging and actionable
The Opinion Company was founded to give organisations straight, robust feedback about existing and future products, services and communications.
Different questions need different sources. We use online communities, social conversations, mobile research, panels and surveys to understand not only what people say, but why they say it and what should happen next.
Senior researchers stay close to the brief, the fieldwork and the final recommendation.
The Opinion Company Awards
Recognition for organisations that listen carefully, test assumptions and use customer evidence to make a measurable difference.
Read the award principles »- Insight clarity
- Evidence that makes a complex customer need understandable.
- Research-led innovation
- New products or services shaped by meaningful customer input.
- Inclusive participation
- Research that hears from people beyond the usual voices.
- Actionable evidence
- Findings translated into a clear and useful decision.
What we help with
Product innovation
Test ideas, concepts and prototypes, then identify what makes a proposition stronger.
Communication testing
Assess impact, understanding, emotional engagement and fit with the brand.
Service design
Find customer pain points and the improvements that matter most to satisfaction.
Strategy optimisation
Expose gaps and opportunities before a plan commits time, budget and reputation.